Breakout Sessions | Aug 16 | 8:30AM - 9:30AM
This year's education schedule is jam-packed with insightful and dynamic sessions from leaders in the industry, focusing on horticulture, writing, photography, business, social media and much more! We are also thrilled to welcome keynote Jacqueline van der Kloet.
Please note: Programs and timing subject to change.
Communicating Like It's a For-profit Business
Kirk Brown, John Bartram Lives/Olmstead Lives
Garden communicating is a business. It's not a volunteer position with a non-profit venture. This session will guide beginners through managing the “back office” aspects of running a business, including how to avoid the pitfalls of establishing a chart of accounts, developing a budget, running the maze of tax consequences, and driving funds to below the bottom line as profit. Kirk will offer tips on how and when to say, "No," for the benefit of the bottom line, with the understanding that monetizing one’s words and images is sometimes a challenging venture. Finally, listeners will get tips on how to best participate in the nurturing network within GWA for offer guidance, friendship and financial advice.
Tips & Tricks from Successful Bloggers
Dee Nash, Red Dirt Ramblings
Elizabeth Licata, Garden Rant
Erin Schanen, The Impatient Gardener
Bloggers of all skill levels will gain actionable tips for how to improve, monetize and promote their blog when they join our blogger panel discussion led by Dee Nash of www.reddirtramblings.com, Elizabeth Licata of www.gardenrant.com, and Erin Schanen of www.theimpatientgardener.com. Each of these successful bloggers will highlight specific ways they use their blog to gain exposure for additional work, draw in revenue, reach and engage their target audience, collaborate with allied fields, and more. Whether you are just starting a blog or you’ve been blogging for years and need a spark, this panel discussion is for you.
Roy Diblik, Northwind Perennial Farm, The Known-Maintenance Perennial Garden (Timber Press, 2014)
Program description coming soon!
Katie Stagliano, Katie's Krops
When she was just 9 years old, Katie Stagliano realized she could help feed hungry people in her community simply by growing and giving food from her own garden. So she started a national, non-profit to spread the idea. Ten years later, her thriving organization, Katie’s Krops supports and teaches young people across the country to garden and to give all their produce to food pantries and other hunger relief groups. Katie has become a speaker on the national stage and has an inspiring message about determination and the power of gardening. At just nineteen years old, she is an award-winning author, a principal character in the feature-length documentary The Starfish Thrower which the Huffington Post name the Most Heart-Warming film of 2014, nationally recognized philanthropist and college student.
Our Changing Climate Panel - Tree Edition
Shawn Kingzette, The Davey Tree Expert Company
Dan Herms, The Davey Tree Expert Company
Learn from one of the green industry's top climate scientists, Dan Herms, and regional tree expert, Neil Hendrickson from Bartlett in the Northeast. In this panel discussion, members will be armed with the data they need to craft topical, science-based communications on gardening as the landscape shifts. Specifically, we’ll zero in on how temperature, droughts and our atmospheric CO2 concentration are affecting our planet’s trees. Despite this alteration, trees also have the potential to sequester carbon and could help mitigate climate change.