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GWA Symposium Speaker Handouts
59th Annual Meeting
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Saturday, Sept. 29
The Survivor Tree: Saving the Oklahoma City Bombing Tree
Mark Bays will tell us the story of the 80-year-old American elm tree in the heart of downtown Oklahoma City that is known as the Survivor Tree. The tree was almost cut down in order to recover pieces of evidence that hung from its branches after the tragic events of the Oklahoma City bombing. Presenter: Mark Bays, Oklahoma Department of Agriculture-Forestry Division. Moderator: Nona Wolfram Koivula, All-America Selections.
Improving Digital Photography Workflow: Streamlining, Archiving and File Management
Everyone is facing new challenges when it comes to processing and safely storing their evergrowing number of images. Will Funk will inform us on how to streamline the digital workflow from capturing images to archiving raw and processed files. The discussion will include dealing with immediate redundancy of files, creating a personalized and streamlined workflow for your digital images, file storage, filing system software and safe, long-term archiving of digital files. Presenter: Will Funk, Alpine Aperture. Moderator: Darrell Trout, freelance.
Download a PDF of the session handout
New Perennials from Around the World
After whirlwind tours of eight countries (Japan, Germany, Israel, U.S., Holland, England, Ireland and New Zealand), Dan Heims will reveal who the movers and shakers are in each country and what they divulged about the plants they love. Dan will also share his tips on how to get plants into the U.S. legally! Presenter: Dan Heims, Terra Nova Nurseries. Moderator: Linda Nitchman, freelance.
Podcasting for Garden Communicators
Podcasting is the newest means of niche communication available to connect with a gardening audience. Glen O. Seibert, will enlighten you to this entirely new technology that can expand your creative and marketing capabilities. He will discuss the equipment, techniques, styles, and markets available to build a community of listeners using podcasting. Presenter: Glen O. Seibert, GreenManRadio.com. Moderator: Melinda Meyers, Plant Doctor.
Download a PDF of the session handout
Greening Roofs Across the Country
Green roofs are a whole new kind of garden that turns ornamental gardening into a kind of ecomachine in the sky. Ed Snodgrass will share a description of the new green roof technology and explain why this rapidly growing trend is occurring and gaining momentum. The discussion will include what plants are being used, where the prominent projects are located, what the green roofs look like and why green roofs are important for all of us. Presenter: Ed Snodgrass, Emory Knoll Farms. Moderator: Cathy Barash, freelance.
The Database-driven Book
Writing a book in a database program is an effective technique to deal with large amounts of information and is an efficient and effective alternative to using multiple word processing files and massive piles of paper. Mark Turner will describe how he utilized a database program to handle the 1,220 entries of descriptions, photographs and maps in his co-authored book Wildflowers of the Pacific Northwest. Mark will include a strategy for sharing the database between co-authors and show examples of the database in action. Presenter: Mark Turner, Turner Photographics. Moderator: Denny Schrock, Meredith Corporation.
Great Trees for Rt. 66: Shading the Highways and Byways from Chicago to L.A.
Historic Route 66 traverses a diverse landscape that demands special trees. Our expert presenters will share their favorite trees for locations and the economic and social value of trees. New and underused trees will be highlighted for the vast and varied historic Route 66 corridor. Panelist: Mike Schnelle, Oklahoma State University. Moderator & Panelist: Nancy Buley, J. Frank Schmidt & Son Co.
Download a PDF of the session handout
Garden Blogs
Blogs were the break-out story of 2006, the “new journalism,” in which the writer is the editor and publisher alike, reaching an undefined universe of readers. Many GWA members have personal websites. Blogging is the next big thing. The audience will learn from garden writers who have launched lively, opinionated and highly readable blogs. Panelists: Mary Ann Newcomer, idahogardener.com, Kathy Purdy, coldclimategardening.com, and David Perry, davidperryphoto.com/blog. Moderator: Debra Prinzing, freelance.
Download a PDF of the session handout
Hooked on Organics
The uses and benefits of organics is a hot topic in the gardening world. This panel will discuss different aspects of organics including how these products compare to traditional products, the need for responsible choices, promoting conscientious and careful decisions, and presenting organics appropriately and accurately. What’s new in organically based gardening products will also be discussed. Panelists: Jessica Walliser, The Organic Gardeners, Ron Alexander, R. Alexander Assoc., and Tom Szaky, TerraCycle Plant Foods. Moderator: Therese Ciesinski, Organic Gardening magazine.
Download a PDF of the session handout
Meet the Magazine Editors
Magazine editors from prominent publications will share their editorial needs, offer contributor guidelines, submitting query letters and answer questions from the audience. Panelists: David Ellis, The American Gardener, Steve Aitken, Fine Gardening, Eric Liskey, Meredith/BHG Special Interest Publications. Moderator: Nan Sterman, Plant Soup.
Ornamental Grasses for Container Gardening
There are many varieties of textural grasses and sedges suitable for smaller container gardens as well as those used in gardens and landscapes. Some grasses have a prairie feel, while others can lend themselves to contemporary or oriental theme applications. Used alone or in combinations, colorful, textural grasses are beautiful in containers for any garden. Rita Randolph will showcase many new grass and grass-like varieties in photographs of her garden and visits to nurseries, private and botanical gardens. She will also explain her garden and share tips on her photography. Presenter: Rita Randolph, Randolph’s Greenhouses. Moderator: Will Carlson, Flower PR.
Reconnecting the Disconnect
The elusive generation X’s and Y’s, and even the Boomers lured by iPods, flat screens and BlackBerrys are drifting away from gardening. How can we inspire these generations back to the world of dirt? Brian Minter will share his answers based on his years of industry experience and leading knowledge of the latest trends in gardening and plants, which includes an overview of the gardening industry worldwide. Brian will also include his tips on how to improve communication skills to reach this disconnected market and highlights the importance of “being remarkable” to reach today’s technology-mesmerized and distracted audience Presenter: Brian Minter, Minter Country Garden. Moderator: Debra Prinzing, freelance.
Making Mediterranean Grey and Green Herbs Feel at Home in the Garden
Herb gardens are a natural place for growing the subtle-hued, many-textured grey and green herbs native to the Mediterranean. Lavender, marjoram, oregano, rosemary, sage, santolina, savory and thyme grow naturally clinging to mountains, hillsides and cliffs. They stubbornly exist in barren, dry, sandy, rocky and stone-laden soils. Susan Belsinger and Tina Marie Wilcox will share tips on how to create a Mediterranean feel using grey and green herbs in the garden, including a close-up view of these native grey and green Mediterranean herbs and the conditions surrounding their native habitat. Presenters: Susan Belsinger and Tina Marie Wilcox, co-authors. Moderator: Jo Ellen Meyers Sharp, Jemstone Communciations.
Download a PDF of the session handout
Pros and Cons of Self-Publishing
Thanks to desktop publishing, print-on-demand and Internet marketing, it’s easy to publish your own book, calendar, magazine or other printed materials. But is it wise? Lynn Byczynski will discuss her extensive experience with self-publishing versus going with an established publisher Presenter: Lynn Byczynski, Growing for Market. Moderator: Eddie Rhoades, BittersweetGardens.com.
Heirloom Meets Hybridized - Narcissus and Daffodils
This panel will explore the discovery of dwarf Cherokee daffodils in rural Northeastern Oklahoma. See a visual documentary of centuries-old daffodil varieties found at Oklahoma’s Trail of Tears terminus, mixed with the history of the Cherokees and stories of the families who planted these flowers. The Trail of Tears Narcissus have become important links tying daffodils with history, sparking story ideas for flowers and ethnic/cultural histories. Bringing Narcissus into the present day, a discussion and visual presentation of the recent advances in daffodil breeding will highlight the dazzling hybridized introductions available for our gardens today. Panelists: Russell Studebaker, The Tulsa World, and Brent and Becky Heath, Brent and Becky’s Bulbs. Moderator: Bill Adams, freelance.
Download a PDF of the session handout
Communicating Through Radio and TV
Have you thought about hosting a radio program or being on television? This panel discussion will explain how radio and television complement and feed your other garden communications. Learn how to obtain and structure a radio program and learn all about compensation or sponsorship. Hear what television producers are looking for in garden talent or products, and how to best approach television media with a pitch. Panelist and Moderator: C. L. Fornari, gardenlady.com. Panelist: Allan Storjohann, KRMG and KTOK Gardening show host, and Joe Lamp’l, GardenSMART host.
Download a PDF of the session handout
The Minimalist Garden
It’s a bit counter-intuitive for someone in the business of selling plants to be excited about minimalist gardens, but it’s hard to ignore the ever-growing trend of the simple, contemporary garden. More homes are being built with smaller gardens and some homeowners are looking for an easy-care solution to their outdoor living space. Often it’s a desire for a more water-wise design that leads to a minimalist garden. Presenter: Nicholas Staddon, Monrovia Growers. Moderator: Denise Cowie, “Denise Cowie’s Backyard.”
Download a PDF of the session handout
Writing for the Web
Increasingly, more and more garden writers are seeing their words on the World Wide Web. Writing effectively for the Web is not the same as writing for print. Online readers behave differently than readers of printed material. People rarely read every word on Web pages. They usually scan the page picking out individual words and sentences. Our panel will share tips to write effectively and concisely so that your online words get noticed. Panelist: Carol Brouwer, Texas Cooperative Extension. Moderator and Panelist: Veronica Sliva, Sliva Communications.
Download a PDF of the session handout
2007 Flash Sessions
Flash 1: Hip Houseplants
Fresh ideas abound as houseplants take center stage for year-round gardeners. Learn about houseplants called lower light lovelies, hippie revival, what’s old is new, and foliage that packs a punch! Houseplants provide diversity, fun, and beauty. Presenter: Julia Hofley, Goldner Walsh Nursery.
Flash 2: Twiggeries: Rustic Garden Features from Pruning Throwaways
Twiggery: the art of recycling all those twigs left over from pruning. J-P will give instruction on the style and method, using simple tools and materials as well as informal ambitions, that will put these twiggery constructions within the reach of just about anyone. Presenter: J-P Malocsay, gardener and writer. Moderator: Nancy Szerlag, freelance.
Download a PDF of the session handout
How to Review Others’ Work — and Be Invited Back for More 20th Century
Many book and program reviews are done with guarded glowing remarks that don’t give the full disclosure of the works. Following mother’s advice of “if you can’t say anything nice, don’t say anything at all” isn’t very pro-active for most situations. Bob Tanem will share his techniques on how to review others‘ work properly and still be invited back to the table to say more. Learn the proper steps for reviewing and interviewing. Presenter: Bob Tanem, Tanem Enterprises. Moderator: Patricia Speciner, Long Island Horticultural Society.
Download a PDF of the session handout
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Garden Writers Association
10210 Leatherleaf Court, Manassas, VA 20111
Phone: (703) 257-1032 - Fax: (703) 257-0213
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