CareerNext Summit 2017 | Herb Frazier
Public Relations and Marketing Manager, Magnolia Plantation and Gardens
Herb Frazier is the public relations and marketing manager at Magnolia Plantation and Gardens. Before he joined Magnolia in November 2010, Frazier edited and reported for five daily newspapers in the South, including his hometown paper, The Post and Courier. In 1990, the South Carolina Press Association named him Journalist of the Year. He has taught newswriting as a visiting lecturer at Rhodes University in South Africa. He is a former Michigan Journalism Fellow at the University of Michigan. Since leaving daily journalism in 2006, Frazier has led journalism workshops in Sierra Leone, Zambia, Ghana, Suriname, Guyana and The Gambia for the U.S. government and a Washington-based journalism foundation. His international reporting experience includes West Germany during the fall of the Berlin Wall, humanitarian relief efforts in Bosnia and Rwanda during its post-genocide. He also reported on the conflict in Sierra Leone. While he was in Sierra Leone, Frazier wrote about the historical ties with West Africa and coastal South Carolina and Georgia. Frazier is a member of the Gullah Geechee Cultural Heritage Corridor Commission, which advocates for the preservation of Gullah Geechee cultural along the coastal areas of North Carolina, South Carolina, Georgia and Florida. Frazier is the author of “Behind God’s Back: Gullah Memories.” He is also co-author of “We Are Charleston: Tragedy and Triumph at Mother Emanuel.” His forthcoming book, “Crossing the Sea on a Sacred Song,” is the story of an African funeral song that links a woman in Georgia with a woman in Sierra Leone.
"In the fast-past world in which we live in we provide our guests with a tranquil setting in which they can forget the troubles of the modern world. But to do so, we have to plan ahead and be nibble on our feet to meet the unexpected challenges of managing a public garden. As a public relations and marketing practitioner I have to think of all of the possible ways available to reach the public to tell the story of America’s oldest garden."
Books Published: We Are Charleston, Tragedy and Triumph at Mother Emanuel, Co-Author of Behinf God's Back, Gullah Memories