GWA: The Association for Garden Communicators, formerly the Garden Writers Association, is an organization of professional communicators in the green industry including book authors, bloggers, staff editors, syndicated columnists, freelance writers, photographers, speakers, landscape designers, television and radio personalities, consultants, publishers, extension service agents and more. No other organization in the green industry has as much contact with the buying public as GWA members.
GWA provides leadership and opportunities for education, recognition, career development and a forum for diverse interactions for professionals in the field of gardening communication.
GWA is a highly-respected organization of professionals communicating about horticulture, agriculture, gardening, natural systems and the environment.
To foster respect and integrity for the garden communications industry and its potential members. To be the source of education and information in the garden communication industry. To advocate for responsible environmental stewardship.
GWA is comprised of green communications professionals including book authors, staff editors, syndicated columnists, freelance writers, photographers, landscape designers, television and radio personalities, consultants, catalog publishers, extension service agents, and more.
From writing to photography, from landscape design to sales executive, GWA members represent all facets of the communications industry. No other organization in the industry has as much contact with the buying public as GWA members.
Our members provide direct communication and seasoned analysis between the green industry and the consumers who buy goods and services. With hands-in-the-dirt experience, GWA members represent the gold standard of garden communications in all media, including blogs, books, calendars, design, digital publishing, education illustration, layout, magazines, newsletters, newspapers, photography, print, professional speaking, radio, social media, tours, video, web, writing and much more.
Our members work with arboretums, garden centers and nurseries, garden clubs, garden programs and event planners, landscape architects and designers, landscape contractors, landscape product manufacturers and marketers, master gardeners, plant breeders and marketers, plant societies, public gardens and parks, touring companies, web and blog developers & more!
Members are experienced in crafting messages that support gardening and landscaping. They are the ones who write about new plants they trial, tools they try and share what they learn from
professional development programs,
trade shows and gardens they visit. GWA members have an average of more than 10 years’ experience in writing and also focus on these specialties:
- 16% are professional speakers
- 23% work in horticulture photography
- 78% are writers and photographers