Welcome NGB Members


As a result of your Association's support and participation in the Gardening Trends Research program, the Garden Writers Association Foundation is pleased to offer you a special discount on research study reports.

The Gardening Trends Research statistics will:
  • Give you the latest, up-to-date consumer research available for the gardening industry,
  • Give insight into what consumers plan to do over the next 3-4 months,
  • Give you insight into how the consumer feels about certain garden activities, and
  • Track findings against last year’s consumer trends.


The GWA Foundation is pleased to provide the consumer and industry survey data listed below. Each survey report shows the list price and your Association discount price when ordered through this web page. The process is as simple as answering a few questions, entering a credit card purchase and receiving an immediate download of a PDF document of the report.

Designed for quick and easy reading, each survey report:

  • Is limited to 25-35 pages
  • Contains an executive summary for quick highlights, and
  • Includes easy-to-read charts and comparisons


For readers with an interest in more detail, a supplemental document containing data tables segmented into regions, income, age, education, gender, etc. is available on request at no additional cost.

In order to view the report, you will need the latest version of Adobe's Acrobat Reader. If you do not have the latest version, a free download is available at www.adobe.com/acrobat


If you have any questions, please contact the GWA Foundation office for assistance at 703.257.1032 or info@gwaa.org.


Once you have selected the reports you wish to purchase, click add to cart at the bottom.

2008 Gardening Trends Research Reports

NEW: 2008 Summer Garden Trends Report
Where did consumers shop this spring? What are their interests in key gardening issues? How much do they plan to spend? These and other gardening attitudes and trends are now available in the GWA Foundation's most recent gardening trends research poll of U.S. households. This third report for 2008 focuses on summer consumer gardening attitudes and activities.
Download Report: 31 pages, list price $50.00, NGB price just $40.00

2008 Late Spring Garden Trends Report
What are consumers planning for late spring gardening activities? Why do they garden? What activities do they plan? How do consumers feel about the environmental impact of the products they buy? What impact are garden blogs having? These and other gardening attitudes and trends are now available in the GWA Foundation's most recent Gardening Trends Research poll of U.S. households. This second report for 2008 focuses on late spring consumer gardening attitudes and activities.
Download Report: 27 pages, list price $50.00, NGB price just $40.00

2008 Spring Garden Trends Report
What spring plants do consumers plan to buy? Where will they go to buy them? What impact do organic and natural product labels have? What criteria is most important in selecting spring plants? These and other gardening attitudes and trends are now available in the GWA Foundation's most recent Gardening Trends Research poll of U.S. households. This first report for 2008 focuses on spring consumer gardening attitudes and activities.
Download Report: 27 pages, list price $50.00, NGB price just $40.00
2007 Gardening Trends Research Reports

2007 Fall Garden Trends Report
A special look at what consumers know about fall gardening activities may surprise you. What other attitudes do consumers report for gardening activities like garden waste disposal, plant selection or obstacles to indoor gardening?. These and other gardening attitudes and trends are now available in the GWA Foundation's Fall Gardening Trends Research poll of U.S. households. This final for 2007 focuses on consumer gardening attitudes and activities for the end of season.
Download Report: 27 pages, list price $50.00, NGB price just $40.00

2007 Summer Garden Trends Report
Consumers confirm shift in retail shopping preference. What other attitudes do consumers report for gardening activities like insect control, water conservation, container gardening and more. These and other gardening attitudes and trends are now available in the GWA Foundation's Summer Gardening Trends Research poll of U.S. households. This third report for 2007 focuses on summer consumer gardening attitudes and activities.
Download Report: 27 pages, list price $50.00, NGB price just $40.00

2007 Late Spring Garden Trends Report
What are consumers planning for late spring gardening activities? Why do they garden? What activities do they plan? How will consumers prepare their garden beds? Is there a preference for plant size? These and other gardening attitudes and trends are now available in the GWA Foundation's most recent Gardening Trends Research poll of U.S. households. This second report for 2007 focuses on late spring consumer gardening attitudes and activities.
Download Report: 26 pages, list price $50.00, NGB price just $40.00

2007 Early Spring Garden Trends Report
What impact do organic and natural product labels have? What are consumers planning for spring gardening activities? What criteria is most important in selecting spring plants? Where do consumers plan to buy most of their early spring plants?
Download Report: 26 pages, list price $50.00, NGB price just $40.00
2006 Gardening Trends Research Reports

2006 Fall Garden Trends Report
What are consumers planning for gardening activities this fall? What do consumer plan to buy for the fall gardening season. How do they select the plants they want? How will they dispose of their fall garden waste? What limits their indoor gardening activities?
Download Report: 26 pages, list price $50.00, NGB price just $40.00

2006 Summer Garden Trends Report
What are consumers planning for this summer's gardening activities? What impact will the cost of fuel have on consumer activities? What do consumers think about organic fertilizer use? How do consumers plant to treat weeds in their gardens? What criteria do consumers use to select garden plants?
Purchase Report: 27 pages, list price $50.00, NGB price just $40.00

2006 Late Spring Garden Trends Report
What are consumers planning for late spring gardening activities? Why do they garden? What activities do they plan? How will consumers fertilize their gardens?
Purchase Report: 23 pages, list price $50.00, NGB price just $40.00

2006 Early Spring Garden Trends Report
What are consumers planning for spring gardening activities? What criteria is most important in selecting spring plants? How far in advance will consumers plan their spring activities? Where do consumers plan to buy most of the early spring plants?
Purchase Report: 25 pages, list price $50.00, NGB price just $40.00
2005 Gardening Trends Research Reports

2005 Fall Garden Trends Research Report
What are consumers planning for fall gardening activities? What criteria is most important in selecting fall plants? How many households plan to grow indoor herbs or garden under lights this winter? What will be the most popular means to protect plants from winter damage?
Purchase Report: 26 pages, list price $50.00, NGB price just $40.00

2005 Summer Garden Trends Research Report
What are consumers planning to do about insect control, fertilization and water conservation this summer? What criteria is most important in selecting outdoor container plants? How many households plan compost garden waste this summer?
Purchase Report: 27 pages, list price $50.00, NGB price just $40.00

2005 Late Spring Garden Trends Research Report
The second report of 2005 focuses on late spring gardening activities for consumers (April - June). This report summarizes consumer plans for lawn and garden fertilization, landscape projects and equipment purchases.

Purchase Report: 23 pages, list price $50.00, NGB price just $35.00

2005 Early Spring Garden Trends Research Report
The first report of 2005 focuses on early spring gardening activities for consumers (March/April). This report summarizes expected spending priorities, shopping location preferences, product preferences, information resources and media influence on purchase decisions.

Purchase Report: 26 pages, list price $50.00, NGB price just $35.00
2004 Gardening Trends Research Reports

Fall Gardening Trends Research Report
How many households will be actively gardening this fall, and what will they be doing? What is the main obstacle for fall season gardening? What will Midwesterners be doing more than Southerners and vice versa?
Purchase Report: 29 pages, list price $39, NGB price just $33.15

Summer Gardening Trends Research Report
What are consumers planning to do about insect control, fertilization and water conservation this summer? What criteria is most important in selecting hand tools? How many households plan to install water gardens, sheds and gazebos in their garden this year?
Purchase Report: 30 pages, list price $25, NGB price just $10.00

Late Spring Gardening Trends Research Report
Which consumers plan to spend more on outdoor containers this year? How will container plants be selected? Will lawns get larger or smaller in 2004? How many U.S. households will re-sod their lawns or do weed control this summer?
Purchase Report: 29 pages, list price $49, NGB price just $41.65

Early Spring Gardening Trends Research Report
The first report of 2004 focuses on early spring gardening activities for consumers (March/April). This report was made possible by a special grant from the Gardeners Supply Company of Burlington, VT. Gardeners Supply Company is an innovative earth-friendly gardening company based in Burlington, VT with on-site research and display gardens

Purchase Report: 26 pages, list price $39, NGB price just $33.15

2003 Gardening Trends Research Reports

Spring 2003 Gardening Trends Research Report (March/June)
Purchase Report: 32 pages, list price $29, NGB price $20

Summer 2003 Gardening Trends Research Report (June/August)
Purchase Report: 30 pages, list price $29, NGB price $20

Fall 2003 Gardening Trends Research Report (September/November)
Purchase Report: 26 pages, list price $29, NGB price $20








Garden Writers Association Foundation
10210 Leatherleaf Court, Manassas, VA 20111
Phone: (703) 257-1032 - Fax: (703) 257-0213


Counting Since 12-07-04