GWA Photography Workshop

Know Your Way Around the Trickiest Business Issues in Photography October 16, 2012 9:00 a.m. - 5:00 p.m. Tucson, AZ Members & Spouses: $80/person Non-Members: $80/person

Top off your 2012 GWA Symposium experience with a special workshop on some of the most important business topics for photographers from beginners to working pros. Don’t miss this all-day, five-part seminar concentrating on creating, storing, preparing, marketing, and licensing photos in the garden and horticultural market as seen through the eyes and experience of GWA member and professional photographer Andrew Buchanan.  All levels of photographers are welcome to take part in the workshop.

About Andrew Buchanan:
            Andrew Buchanan is a Seattle-based landscape design, garden, and architectural photographer ‘Photographing the Spaces Where We Live, Work, and Play.’®  For fifteen years, his images of residential, commercial, and public spaces, destination and lifestyle properties, and hotel projects large and small, have appeared in advertising, promotional materials, contest award shows, and editorial features.  His clients range from large national design firms to one person shops and publications including Fine Gardening, Sunset, Landscape Architecture, Coastal Living, Country Living, Woman’s Day, Organic Gardening, NW Home+Garden, Home by Design, and Real Gardens.  Three times, Andrew has photographed ASLA national-award-winning projects, plus projects winning state and local honors as well.  His website can be found at http://www.subtlelightphoto.com and his stock images are available at http://www.HomeAndGardenPhotos.com .
            Since 2002, Andrew has also been a Board Member of Editorial Photographers (EP), a national photographers’ trade association dedicated to improving the health and profitability of editorial photography, and to educating photographers and photo buyers about business issues affecting our industry.  In that role, Andrew co-founded EP’s educational program, OutreachEP, and has presented those materials dozens of times.  In addition to his photography work for clients, Andrew teaches and lectures on both the craft and business of photography at schools, conferences, and association gatherings."

Workshop Topics

9:00 a.m.-10:15 a.m.            The DAM Truth
This is a nuts-and-bolts session on shooting, processing, editing, organizing, cataloging, and archiving images (collectively known as DAM, or Digital Asset Management)

1. RAW vs. jpeg formats; resolutions and file sizes; color spaces
2. Processing, editing and sorting software options/examples; image manipulation and correction
3. Keywording and captioning; keywording strategies and controlled vs. open vocabularies; maximizing SEO to get your images found
4. Cataloguing software options and examples; maintaining back-ups
5. Q&A

10:20 a.m.-11:40 a.m.            Don’t Sell Yet!
Learn the importance of registering copyrights, how to do so, and what it means

1. What is copyright, why does it matter, what is registration?
2. How to do a copyright registration including an online demo with the Copyright Office website (or alternate printed materials if web access not available)
3. Q&A

1:00 p.m.-2:10 p.m.            NOW you’re ready to make some money!
Learn how to get your images seen and the options and pitfalls of making images available via:

1. stock agencies and mega-agency websites
2. personal websites, either custom, semi-custom, or generic
3. social media sites like Facebook, Pinterest, Houzz
4. direct proposals
5. Q&A

2:15 p.m.-3:30 p.m.            LICENSE, license and license again
Hear why the proper way to make money (and more money) is by licensing, not selling

1. Why do we license?
2. How does it work?
3. How do we do it?
4. Q&A

3:45 p.m.-5:00 p.m.            Go forth and photograph!
Putting what you learned to practical use — as a business.
a.  What to shoot & how to come up with ideas
b.  Partnering with writers
c.  Discovering and creating outlets for stock images, and otherwise how to earn a few bucks for coffee
d.  Q&A

What you should bring:
Questions, curiosity, and a pen!